So how did the idea born? 

As part of the final project at the Tiltan College in Haifa,
We received a mission with a goal to convey a social or environmental message
And I choose to give a comprehensive design solution
To challenge the social problem in Israel.

On way of life,
I was lucky-man to meet a lot of people,
I listened to their stories,
I listened to their distress and sounds of hearts,
I realized special insights,
That every man is unique and has the whole world. 

As I meet more new people,
I realize how much we were an amazing nation,
that helping each other,
we are nation that support specially during hard times.

Nation that knows how to unite,
nation that knows how to say NO
to the leadership when she thinks it is wrong,
We are a wonderful nation and it is a fact! 

Veahavta Project is born out of necessity,
from the understanding that must lead
to a change in social classes. 

From the society I took on a professional mission
and with my values I help people
to realize their goals and make their dreams for them.

I helping to businesses owners
to increase their customer base and their revenues. 

Because despite all the good that we have,
Still today in 2018,
The voices are splits us,
From inside and outside,
From right and left,
The disputes prosecute us,
And the enemies from all sides hate us
and threaten to separate us.

 Diaspora for example,
the idea of unity and sense of the cohesion.
We don't find Ashkenazic and Sephardic,
Yemenite and Moroccan,
because all has just Jews! 

To Jews outside to Israel does not have a state,
they are under foreign rule,
And after all they manage and do a good business,
And generate income and new jobs,
really light unto the nations! 

on our Land, and the other hand,
we have a state but sometimes
we accidentally efforts
deceptive sense of complacency.
As if there is no more to work,
everything is like a pink dream
and like we got come peace and quiet.

 The reality here is difficult,
And we live in the Middle East,
No one chose to be here,
because we are born here.

We Are here and that is a fact,
and we must have to deal with it and win!
We are surrounded by enemies
who are trying at any moment
to destroy and destroy us,
Although we have a strong army
and we know how to defend ourselves,
but the complacency must be out of the game.

The aims of the project are diverse
and divided to three parts:

To create a common language
that will bring understanding
that to be able to communicate
and understand each other.
To love the different from us
and not just like us.
To accommodate all the people
and bring them closer to each other.
To help understanding that when
two people meet this no chance encounter,
but divine providence guiding hand.

 To create a brand explanation
that make accessible the Jewish for the public.
And explain that no connection
between Judaism and religious,
Because Judaism
is not a religion but a way of life
that Judaism love the life
and sanctifies them.

To distribute the value of unconditional love,
By Dialogue and communication
between each other.

So actually, how did it all begin?

Towards the end of my academic studies in the field of design
and part of the final project at the Tiltan College in Haifa,
We received a mission with a goal to convey a social or environmental message
And I choosed to give a comprehensive design solution
to the phenomenon of the social problem in Israel,
A solution that provides an response
to the problems that exist in Israeli society
And a giving inspiration that motivates to action.

Ve-Ahavta Project is a roof project whose ultimate goal
Is to create unity among the Jewish people
And to connect the various groups in Israeli society
By creating a common language,
Through the symbolization of meaningful values n Judaism
In a universal way that is common to everyone.

Ve-Ahavta Project answers the main challenge of Israeli society,
How to live here together,
And how to sew up the collection of wonderful variances,
Which had come together into one common human tissue.

Ve-Ahavta Project offers a comprehensive design solution,
Which provides an response
To the problems that exist in Israeli society
And a giving inspiration that motivates to action.

Ve-Ahavta Project provides a response to the leadership of a multicultural society
A subject that to this day troubles many leaders,
In order to find an efficient and effective response
And this is actually the start-up venture with the greatest social need,
Of building a perfect society model, a common society among different.

Hillel and Shmmai, both of them were great scholars,
But so different each other at absolute change,
Hillel was lenient and his face shine. 

Shammai was hard and his face was locked,
If will come person to get advice,
There were different responses.

for example, once came gentile to Shammai and asked:
Can you teach me the Torah in a nutshell?

 Appraisers face frowned,
Pushed him away,
And beets from him without a word. 

Gentile went to Hillel and asked:
Can you teach me the Torah in a nutshell? 

Hillel smiled and said,
Listen carefully,
Do not do others what you do not want you to do for you,
And the rest,
You need to go and learn it.